A newly live trial will prioritise Rivercourt Road for residents, visitors and local businesses. It will restrict non-H&F drivers from using the street as a cut-through using a smart tech camera.
The 18-month trial comes at the request of residents. The proposed changes aim to reduce congestion, increase safety for pedestrians and cyclists, and reduce noise and air pollution while maintaining access for local residents, businesses and schools.
The road will also be opened to traffic in both directions, whereas previously, cars could only travel northbound towards King Street.
A new turnaround bay will also be added at the bottom of Rivercourt Road near the existing entrance from the A4.
Anyone with a vehicle registered in H&F can continue to access Rivercourt Road from the A4.
Local residents can also easily get access for the visitors by using the RingGo app, used for Parking.
Anyone travelling along Rivercourt Road from outside the borough without a permit will receive a warning during the first weeks of the trial. Following a grace period of three weeks, they will receive a fine (a Penalty Charge Notice).
Road users will also see a change at the intersection of Rivercourt Road and King Street, giving people greater lines of sight before turning into the main road and making it easier to see cyclists using the Safer Cycle Pathway along King Street and safer for those walking, driving or scooting.
These changes are highly controversial locally. On one hand the goal to improve safety and reduce congestion and pollution is welcome. However, the traffic will just move to other areas locally, particularly along Chiswick Lane. The Hammersmith Society has written about extensively about the implications here here
If you want to give feedback on the new changes, email RivercourtNeighbourhood@lbhf.gov.uk